Costello Nardecchia Advertising (CNA) has focused its expertise in the ever-expanding retail segment. Once reserved for traditional merchandise categories such as department store, furniture and clothing, retail today cuts a wide swath across a myriad of industries; banking, healthcare, fast food, even Wall Street. Coupled with the emergence of the Internet and e-commerce, P&Ls everywhere are looking for the “shot in the arm” that a combination of Brand Positioning and Acquisition Marketing can provide.

Effectively defining this combination is a process we call The Retail Profit Process, allowing CNA’s account team to systematically move through the learning of a client’s business; products, services, competition, opportunity, etc. The Retail Profit Process defines variables to builds fences around a client’s business, enabling CNA to identify the marketing challenge, and engage a tightened focus for strategic and creative initiatives.

To continue with a detailed outline and description of the Retail Profit Process, click on the sub-topics listed below or use the buttons in the column at left.

Continue >